People in the organic industry are on a passionate mission to make the world a better place. It’s not a profession one enters just for the money–it’s about doing things right. Organic farmers feel good about what they grow, organic product companies feel good about what they produce, and consumers feel good about using these products. A lot of people are aware and concerned about the planet, so buying organic is helping them do something.
Besides feeling good emotionally, organic products help people feel good physically because they contain fewer toxic chemicals. That starts in the field with the farmer not having to “suit up” with a full body suit and a gas mask to spray toxic chemicals. Farming can be fun again! Scientific studies prove that children fed organic food have significantly fewer toxic chemicals in their blood. As cancer rates rise, consumers look for ways to decrease their personal toxic loads. The extra cost is absolutely justified, and the buying public votes “organic” with their dollars.
Other scientific studies show increased levels of antioxidants in organically-grown foods. Again, this appeals to the health conscious consumers. This quest for greater nutrient density is being answered by researchers such as myself who are moving “beyond (just) organic” to nutrient enhancement of food crops. This is accomplished through careful testing of soil and plants, and then supplying the plants with optimal nutrition so they can express their potentials. These nutrient-rich plants, in turn, supply us with outstanding quality food. Nutritionally-enhanced vegetables can have up to 10 times the mineral content of typical produce. This naturally-enhanced “beyond organic” food is the next big wave in the organic industry!