Wheel of Fortune came to Hawaii this past week. The Hilton wanted the grounds for the set to look great and called on a turf grower I work with to get some grass. No pictures were allowed to be taken of the set, but here’s a copy of my ticket I used to see the show (and the grass). It was fun to see Vanna White and Pat Sajak in person. The set was impressive and crew member said the grass looked beautiful. The show that got taped that night will air in February. The cameras were flying around capturing shots of the audience as well as the main show. I don’t know if I’ll make it on the final video, but it was certainly fun to be a part of it!
Food Production Consulting from Garden and Farm, to Food Product and Nutritional Supplement Production with a Focus on the Ultimate Nutritional Content, Superior Flavor, and Extended Shelf Life achieved with Environmentally-Sustainable methods. The aim is to “Create Health from the Soil Up” by producing Nutrient-Rich foods using “Beyond Organic” techniques.
I work with gardeners and farmers performing soil and plant tissue tests to determine what their plants need to express their full potentials, and create “Beyond Organic” quality foods.
I work with food product and nutritional supplement companies to acquire the best quality “Beyond Organic” ingredients, develop recipes/formulations for unique, tasty products, and assist with packaging and marketing.
Be a part of the Next Wave in the nutrition marketplace–Go “Beyond Organic”! More farmers using “Beyond Organic” methods are needed. More “Beyond Organic”
food product and nutritional supplement producers are needed. Consumers want the best quality. Buyers are ready, ARE YOU? Let’s work together to bring GREAT products to the marketplace!
Jana Bogs, PhD
Helping you create the Best Food Ever!
Organic industry keeps on rolling
Posted on June 2, 2011 by zintro
By Maureen Aylward
The New York Times reports that with the global recession, organic farming and the organic industry is holding steady and growing. We asked our Zintro experts to comment on some reasons for this growth, especially in these tough economic times.
Carlos AgNet, an organics consultant who works in government regulation, says that supply is decades behind demand in the organics industry due to cost and complexity hurdles. “Besides consumer education driving demand, the future of farm regulation will create a more level playing field for certified organic operators,” he says. “With all producers being required to get a Food Safety or GAP certification in the near future, the regulatory cost difference between conventional and organic producers will narrow.”
Mashood Ahmed, and agro-ecologist and food safety and security expert, says that organic products are gaining market share due to a variety of reasons, such as farmer independence, better cultivation practices that allow the farmer to control input costs, and understanding the role of nature. “I have seen many farms becoming less mechanized and reverting back to the conventional plowing and harvesting techniques,” says Ahmed. “This means jobs, and I believe these shifts will keep economies moving in a balanced and rational way.”
Mayte de Groot, a specialist in the Mexican organics market, says that demand is growing faster than production. “The leaders in this space are the European countries (Germany, Switzerland, Norway, Denmark, Holland, and Belgium) in production and consumption,” she says. “But many more consumers around the world are slowly shifting consumer habits due to ecological consciousness. Organic distributors and importers in Europe need new supplies because they claim there is not enough variety of organic products available in the market for industry and retail consumption.”
de Groot says that market researchers find it difficult to get figures about organic consumption because there is no official statistical data regarding organic yield production, trade, or consumption worldwide. “In Mexico, even though there are no official statistics about organic product consumption, Mexican companies in this sector are reporting sales increases over 20 percent each year,” she says. “This means greater business for supermarkets, distributors, importers, and farmers and more variety and choices.”
Dr. Jana Bogs thinks that the organic industry is growing because of the passion behind it. “People in the organic industry are on a passionate mission to make the world a better place. Organic farmers feel good about what they grow; organic product companies feel good about what they produce; and consumers feel good about using these products. A lot of people are aware and concerned about the planet, so buying organic is helping them do something good for our environment,” she says.
“Scientific studies prove that children who are fed organic food have significantly fewer toxic chemicals in their blood. As cancer rates rise, consumers look for ways to decrease their personal toxic loads. The extra cost for organics is justified, and we are seeing consumers voting for organics with their pocketbooks.”
People in the organic industry are on a passionate mission to make the world a better place. It’s not a profession one enters just for the money–it’s about doing things right. Organic farmers feel good about what they grow, organic product companies feel good about what they produce, and consumers feel good about using these products. A lot of people are aware and concerned about the planet, so buying organic is helping them do something.
Besides feeling good emotionally, organic products help people feel good physically because they contain fewer toxic chemicals. That starts in the field with the farmer not having to “suit up” with a full body suit and a gas mask to spray toxic chemicals. Farming can be fun again! Scientific studies prove that children fed organic food have significantly fewer toxic chemicals in their blood. As cancer rates rise, consumers look for ways to decrease their personal toxic loads. The extra cost is absolutely justified, and the buying public votes “organic” with their dollars.
Other scientific studies show increased levels of antioxidants in organically-grown foods. Again, this appeals to the health conscious consumers. This quest for greater nutrient density is being answered by researchers such as myself who are moving “beyond (just) organic” to nutrient enhancement of food crops. This is accomplished through careful testing of soil and plants, and then supplying the plants with optimal nutrition so they can express their potentials. These nutrient-rich plants, in turn, supply us with outstanding quality food. Nutritionally-enhanced vegetables can have up to 10 times the mineral content of typical produce. This naturally-enhanced “beyond organic” food is the next big wave in the organic industry!
In 2009, total US organic sales for food and non-food products were $26.6 billion and growing. With mass market retailers increasing their offerings of organics, where might the industry be headed?
The US organic products industry has seen strong growth over the years and should expect to see continued growth, says Peter Leighton, an expert and recognized leader in the areas of consumer products, nutraceuticals, and human nutrition. “In spite of weak economic conditions, the category remains vibrant,” he explains. “There are a host of drivers that fuel this growth, but the critical component is the acceleration of scale. As demand increases for organic products, more organic inputs are allocated, thereby reducing the endpoint costs for consumers.” This, in turn, fuels greater growth.
Environmental issues are increasingly playing a strong role in that growth, notes Leighton. “More data is demonstrating the value of sustainable agricultural practices and the health and environmental benefits of natural pesticides,” he says. While to date one of the greatest consumer triggers for organic products has been the health halo of the products, increasingly the industry will see environmental and ecological triggers driving consumer action, as these have a much more significant point of differentiation.
Carlos-AgNet, an expert in organic product lines and a consultant to organic companies and certification groups, says that the saving grace for the organics industry is a decade’s old demand that has seen supply increases. “This demand is providing unprecedented opportunity for those that can develop a retail organic product,” says Carlos-AgNet. “The industry has recently seen an explosion of beverages and beauty products.”
One of the challenges that Carlos-AgNet sees for the organics industry is the certification process. “Basic standards for organic certification receive a wide interpretation within the national standard and between countries, which inhibits trade in international products, such as food and textiles,” he says. New product areas in the organics industry bring with them a new generation of standards that are difficult for producers to sort out. Instead, cosmetic and food manufacturers are choosing voluntary or non-organic standards, such as natural, to avoid having to go through the national organic standards.
“The US market is decades behind Europe in organics and agriculture transformation,” says Carlos-AgNet. “A real threat to US producers could be the replacement of US producers of agricultural products with those from more advanced agricultural economies.” He states that this shift may not affect the US organic retail market.
Dr. Jana Bogs is looking beyond organics to the next step the industry might take to increase nutrition in organic fruits and vegetables and natural ingredients. Bogs is an expert in food science, horticulture, nutrition, and agriculture.
“Several scientific studies have shown significant decreases in nutrient density in fruits and vegetables over the past half century,” Bogs says. “There is a lot more research to be done, but we currently have enough knowledge to produce significantly higher quality produce at the current time. Some producers understand how to grow beyond-organic foods, but they need a better marketing system.” She adds that food and nutrition supplement companies who are looking to capture a larger percentage of the market would do well to look into these optimally-grown foods.