Riding the Next Wave in the Nutrition Marketplace

Every nutritional products company needs truly innovative products that make real differences in people’s lives. Nutrient-Rich Foods are what will take nutrition to the next level for improving human health and longevity.

Agricultural practices have resulted in a decrease of nutrient density in foods. There has also been a concomitant increase in toxic chemical content, not only from agricultural chemicals, but also from poor plant metabolism which may result in harmful constituents such as mycotoxins. As a clinical nutritionist I became keenly aware of these problems. This ignited my passion to “create health from the soil up”. To accomplish this I delved into how soil science, horticulture, and food science affect human and animal nutrition. I am well educated in and out of universities. I was spurred to get a PhD in Horticulture and Food Science & Safety to become a research scientist and consultant. I explore the cutting edge of what is possible in nutrition, for example, examining the differences in blood glucose response from fruits grown under varying cultivation systems. Optimal cultivation systems produce healthy plants which produce healthy humans and animals.

I focus on techniques which help plants to fully express their genetic capacity. Careful growing practices which allow for full genetic expression may result in production of plant tissue compounds with extraordinary human health benefits. I term this “Going Beyond Organic to Nutrient-Rich”. Nutrients which are “life-complexed” by plants may be better utilized at the cellular level. For example, mined calcium products may contribute to calcification of soft tissue—aging(!), whereas calcium complexed through plant metabolism may be properly utilized by the body. Furthermore, a larger percentage of the nutrients in plants grown in optimally-balanced soil versus poorly-balanced soil may be incorporated into body tissue as opposed to being excreted.

Beyond the resulting full-spectrum, balanced nutrition, additional benefits include improved flavor and greatly extended shelf life. With proper growing techniques, plant pest and disease pressure are naturally decreased without the use of toxic chemicals, which then results in a cleaner environment. So it is truly a win-win-win-win situation for all concerned—the food producer, the marketer, the consumer and the environment. I believe it is possible for our world to sustainably produce high quality food which supports all life physically, mentally, emotionally and spiritually.

With the advent of the continually growing market awareness of the value of organic nutritional products, the time has come for the next step—“Beyond Organic” foods and supplements. Some farmers understand how to grow “Beyond Organic” foods, but they need a better marketing system. I will enjoy working to procure these authentic “Beyond Organic” ingredients and, together with a team, perform analytical and clinical trials to further establish their efficacy. We will then use these superior ingredients to create supreme quality, nutrient-rich products with which we will create the next wave in the nutrition world marketplace. My broad background in agriculture and nutrition, including sales, marketing, clinical work, and R&D have given me the expertise and connections to make this happen. I still need a great team and funding to make it happen. If you, or some people you know, are interested in being part of this exciting ride, I look forward to speaking with you on how we may work together.

Aloha,

Jana Bogs, PhD